Behind the Brand – Jack + Jules


This week we catch up with lovely Jackie and Julie from Jack+Jules! These ladies create gorgeous yet functional lifestyle bags, with all of their designs inspired by the colours of the Australian landscape. Their Coastal Beach Bag has an in built sand release zip where you can shake out the sand without the bags contents - it is genius! Who doesn't love stylish and smart design! We hope you enjoy this edition of Behind the Brand.

1. Tell us a bit about yourself?

We’re two American women who met at our children’s primary school in Melbourne. We had both immigrated to Australia with Australia partners and, learning we had so much in common, developed a friendship from there.

2. Why did you start your business?

Julie- I was a practicing attorney in the US and I jumped at the opportunity to create something from scratch here that would allow me greater flexibility with my family.

Jackie- Prior to Jack+Jules, I worked for somebody else’s small business and it inspired me to start something that I could call my own. When we realised we had similar visions of our future, it made sense to collaborate.

3. Where do you get your inspiration?

Our first product was a line of reusable market bags- very practical and very convenient and on target in regard to our concerns about the environment. They are still one of our favourite products, but the process inspired us to continue with other functional bags that were also fun and vibrant, and all in tones of the Australian landscape.

4. Do you have a favourite item in your collection?

Jackie: the Social dish carrier. I love gathering with friends and family and every time I arrive with my food in these carriers, either at a party or at the beach, I am amazed by how many people comment on them.

Julie: I love my Essential cooler bag in Reef Blue. Not only does it come with me on every trip to the beach, but we based the blue design on the ocean; I love it each time I look at it.

Reef Stripe Social Dish Carrier $59.95 & Essential Cooler in Reef Stripe Blue $60

5. What does an average day look like for you?

It depends on the day! We each work elsewhere three days a week so we focus our Jack+Jules efforts on the remaining two days. We work well together in that we both have different talents and interests. While design is a collaborated effort, Jackie is fantastic with Operations and I (Julie) specialize in Marketing and Communications.

6. Where is your favourite beach?

Jackie: Belongil Beach in Byron Bay.

Julie: Ofu Beach on Ofu Island, American Samoa

7. Do you have an item you can’t live without for a day at the beach?

Our Coastal Beach Bag in either Reef Blue or Sunset Orange, of course! It’s so big and roomy and has plenty of pockets so it’s great for just throwing in your gear and hitting the sand. Speaking of sand, our zip sand release is fabulous in that keeps the sand at the beach rather than hitching a ride back in your car or to your house.

Reef Blue Coastal Beach Bag $80
Sunset Orange Coastal Beach Bag $80

8. If you could holiday anywhere in the world where would you go?

Jackie: Umbria in the Italian countryside! I’ve already been but I would go back in a heartbeat! 

Julie: My current bucket list includes the beaches of Thailand. I’m always a sucker for some palm trees and crystal blue water.

9. What’s next for you’re business, anything exciting on the horizon you can share with us?

We’re just so excited about the momentum that’s been building in the past few months. The first 18 months of our business was a bit of a slog (like most new businesses), and it’s wonderful to finally see all the hard work paying off!

You can find out  more about the great range of Jack+Jules products here 

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.